Business Seminars

1. Consumer Behaviour Δ

Define consumer behaviour
Market segmentation
Demographics
Age - Aging Baby Boomers, Generation X and Y
Gender
Family structure
Ethnic background
Geography
Memory and retention
Buying decisions
Occasion based marketing

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2. Collaborative Marketing Δ

Define Collaborative Marketing
Benefits
Self promotion
Vision/Mission Statement
Marketing Strategy
Branding
Example of successful community branding
Conducting successful meetings

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3. Visual Merchandising Beyond the Ordinary Δ

Your business image
Communicating who you are in the market place
Visually sell your merchandise
Basic concepts of visual merchandising
Design Theories
Practical application in the retail environment

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4. Market Readiness – Taking it on the Road Δ

Preparing a show package: Understanding contracts, Filling out applications, Slides/disc
Product: Quality I.e. Finishes, How much product to take, Assorted price points to meet market
Branding: Packaging, Services, Print Material/catalogues, Marketing and promotion, Product quality
Visual Merchandising: Principles and elements of design, Booth design, Cash and wrap area, Packing and wrapping products,
Preparation area: Lighting, Props, Signage, Presentation of past work, Trade Show booth design
Price: What to consider, Show price, studio, wholesale vs. gallery, Price coding
Production Schedule
Understanding the show and its market: Types of products sold, What and how much to produce (silver jewelry at the royal, Pricing, Who is the client, Listen to your client
Prepare a show check list: List all things needed at a show, Outdoor